Partnership for a Drug-Free America

Partnership for a Drug Free America is a nonprofit organization that helps parents prevent, intervene in and find treatment for drug and alcohol use by their children.


 * Chair, Patricia "Pat" Russo

Basic description
Bringing together renowned scientists, parent experts, and communications professionals, the Partnership translates current research on teen behavior, addiction, and treatment into easy to understand resources at drugfree.org. For parents who need help talking with their kids about drugs, alcohol and other risky behaviors, TimeToTalk.org offers tips and tools promoting parent/child communication. Time To Act is a step-by-step guide for parents who believe or are sure that their teens are drinking or using drugs and need to know what to do.

The Partnership has won numerous advertising and efficacy awards for its PSA campaigns, which over the past two decades, have targeted other illegal drugs like heroin, methamphetamine, Ecstasy and other club drugs. But the current drug landscape has changed drastically as kids have become more savvy than generations before them. Through technology, American youth literally have the world at their fingertips, making it even more important for parents to breakthrough as the prominent influence in their kids’ lives.

Over the past several years, the Partnership has evolved and expanded its mission to include underage drinking and has focused on parents, not only in preventing teen substance abuse, but in getting help for a child who is struggling with drugs or drinking, dedicated the lion’s share of efforts in developing science-based, online resources. The Partnership promotes these to parents and caregivers, utilizing long-standing relationships with advertising agencies, media, government and business.

History
In the mid-1980s, a small group of advertising professionals discussed how to best use their talents to address the nation’s drug problem. They thought, if advertising could be used to sell products, couldn’t it be used to unsell them as well?

This core team formed the Media-Advertising Partnership for a Drug-Free America, a concept for a non-profit organization born from the American Association Advertising Agencies (AAAA). The idea was to harness the power of the media, coupled with compelling research-based consumer advertising, to turn the tide on drug abuse trends, specifically among teens and youth. At the time, the nation was in the throes of the crack cocaine epidemic and the Partnership focused its efforts to help reduce demand for those drugs through public service advertising (PSA) campaigns.

The organization first entered the wider public consciousness in 1987, with its This is Your Brain on Drugs broadcast and print public service advertisements (PSAs), which used the analogy that if a person's brain is an egg, then using drugs would be like frying it.

Personnel
A list of individuals, past and present, who are either paid employees of the organization or who have collaborated with it on an ongoing basis.

Funding
The latest Annual Report available from the Partnership website, www.drugfree.org.

Contact information
Partnership For A Drug-Free America 352 Park Avenue South, 9th Floor New York, NY 10010 Phone: 	212-922-1560 Fax: 	212-922-1570 Web: http://www.drugfree.org/

Resources
Charity Navigator Rating "This is your brain on drugs" page at Wikipedia Information on EEG's and Alpha waves "Flatliner" debunking reference

Related Sourcewatch

 * Doria Steedman - former Creative Director